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Industry Insider Series

πŸ”₯ Unveiling the Evolution of Sports Events and Tourism Strategy with Roland from Triple Crown! πŸ†

In a captivating exchange between Brandon Esler, our Director of Account Management and Roland Rivera, the Event Director for Triple Crown at the U.S. Sports Congress, the curtains rise on the future of sports tourism. Join us behind the scenes as Brandon delves into Roland’s journey, unveiling the secrets to Triple Crown Sports’ remarkable success.

The Journey Unfolds:

As Brandon and Roland kick off their dialogue, we’re transported back to the inception of Triple Crown Sports in 1987. Roland’s 36-year journey with Triple Crown Sports paints a vivid picture of dedication and passion for sports events. From humble beginnings as a family-owned business to its evolution into a sports tourism powerhouse, Triple Crown Sports stands as a testament to Roland’s unwavering commitment to the industry.

Navigating Challenges and Embracing Evolution:

Roland shares insights into Triple Crown Sports’ evolution, from organizing Budweiser-sponsored softball series to expanding into collegiate sports and youth programs. With a keen eye for emerging trends and a commitment to innovation, Triple Crown Sports continues to redefine the sports tourism landscape.

The Power of Collaboration:

Brandon and Roland delve into the importance of collaboration in the sports tourism industry. From fostering relationships with local communities to engaging key stakeholders, Triple Crown Sports thrives on synergy and cooperation. By putting the user experience first, Triple Crown Sports creates unforgettable events that resonate with athletes and fans alike.

Charting the Course for Success:

Looking ahead to the future, Roland shares Triple Crown Sports’ ambitious goals for 2024 and beyond. With a focus on enhancing the event experience and expanding into new markets, Triple Crown Sports is poised to lead the charge in shaping the future of sports tourism.

Don’t Miss the Action:

This dynamic conversation between Brandon and Roland offers a glimpse into the inner workings of Triple Crown Sports and the driving forces behind its success. Join us as we uncover the game-changing strategies that are propelling sports tourism into a new era.

Watch the full video to discover the insights that are shaping the future of sports tourism. #GameChangers #SportsTourismRevolution

πŸŽ₯ Hungry for more insider insights? Check out our YouTube channel here.

πŸ“ž Ready to elevate your sports event management? Connect with the EventConnect Sales team for a demo today: Book a Demo

🀝 Connect with Roland on LinkedIn or visit for more information.

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