Connect Sports Scenic City Fall Softball Tournament 2025 – Case Study
A Connect Sports × EventConnect Case Study
The Connect Sports Scenic City Fall Softball Tournament is one of the most competitive and consistently attended youth fast pitch events in the country—drawing hundreds of teams, college coaches, and families to Chattanooga each fall.
For EventConnect, supporting an event at this scale requires more than booking hotel rooms. It requires real-time data transparency, in-market understanding, and aligned incentives across event operators, hotels, and destination partners—all working toward sustainable growth.
That’s why our team was on site.
Boots on the Ground Meets Real-Time Insight
Large-scale youth sports events are dynamic. Team counts shift. Demand spikes unevenly. Weather, schedules, and bracket progression all influence how and where families stay.
By being in the market for Scenic City, EventConnect paired on-the-ground relationship-building with real-time booking and performance data, allowing all partners to operate from a single source of truth.
Instead of relying on assumptions or post-event reports, event owners and hotels gain live visibility into:
- Booking pace and pickup trends
- Compression windows and overflow risk
- Inventory utilization by proximity to venues
- Demand patterns tied to age groups, divisions, and schedules
This transparency allows decisions to be made while the event is unfolding, not weeks after revenue opportunities have passed.
Driving Revenue Growth Through Clarity and Trust
Scenic City’s continued growth—now welcoming hundreds of teams and hundreds of college coaches—is directly tied to how well the experience works both on and off the field.
EventConnect supports that growth by:
- Ensuring hotel inventory is aligned with real demand, not guesswork
- Helping hotels confidently yield and manage rates during peak periods
- Giving event owners clear insight into lodging performance tied to their event
- Reducing friction for teams and families through centralized booking and support
When hotels understand demand earlier and more clearly, they can optimize revenue.
When event owners can see lodging performance in real time, they can scale responsibly.
When families have a smooth booking experience, they’re more likely to return year after year.
Revenue growth becomes a shared outcome, not a zero-sum negotiation.
Empowering Event Owners with Transparent Communication
For Connect Sports, one of the most impactful aspects of working with EventConnect is the ability to control communication and expectations—especially around lodging.
Through shared data, consistent language, and proactive service:
- Event owners can communicate clearly with teams and families
- Hotels understand exactly what demand to expect and when
- Issues are identified and resolved before they escalate
Transparency removes uncertainty—and uncertainty is the enemy of both experience and revenue.
A Destination-Wide View of Impact
Chattanooga’s sports tourism ecosystem is built intentionally, with hotels positioned near key venues and infrastructure designed to support large-scale events.
By conducting in-person market visits, EventConnect bridges data with context:
- Understanding how hotel location affects booking behavior
- Aligning room supply with venue clusters
- Translating booking data into actionable insight for CVBs and hotel partners
The result is not just room nights booked—but measurable economic impact delivered with clarity.
Why Transparency Is the Growth Engine
Scenic City highlights a core EventConnect belief:
Sustainable event growth happens when everyone sees the same data, understands the same reality, and works toward the same outcome.
By combining real-time data transparency with boots-on-the-ground partnership, EventConnect helps events like Scenic City grow without sacrificing experience—while enabling hotels and destinations to capture and maximize revenue confidently.
Ready to Grow with Real-Time Insight?
If you’re an event owner, hotel group, or destination looking to:
- Increase lodging revenue
- Improve visibility into booking performance
- Strengthen partner trust through transparency
- Scale events with confidence
👉 Book a Demo with EventConnect
👉 Explore More EventConnect Case Studies