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Industry Insider Series

Insights from Carrie Rivera’s 25-Year Journey with Triple Crown Sports!

In an exhilarating dialogue between Carrie Rivera, Fast Pitch Division lead at Triple Crown Sports, and Brandon, our Director of Account Management, dive into the world of sports tourism as they unveil the playbook for success. From captivating events to strategic partnerships, this conversation is your backstage pass to the future of sports tourism. 

Triple Crown Triumph Unveiled!
Brandon and Carrie delve deep into the sports tourism arena, unraveling the secrets to success.
Their exchange is a goldmine of insights, a treasure trove for sports tourism enthusiasts. Witness the synergy between Triple Crown Sports and EventConnect as they unlock the keys to hosting exceptional events. With Carrie’s visionary leadership and Brandon’s strategic prowess, they’re the dynamic duo reshaping the sports tourism landscape.


  • Carrie shares the highlights of her journey, from transitioning from an early childhood profession to sports tourism to the evolution of Triple Crown Sports over the years.
  • Discover the transformative impact of Triple Crown’s lodging component on the sports tourism industry.
  • Explore the challenges and triumphs of shifting mindsets towards a state-of-play model and its benefits to customers and event organizers.
  • Uncover the pivotal role of technology in streamlining event management processes and enhancing the overall customer experience.
  • Get a sneak peek into Triple Crown’s ambitious goals for the future and the innovative strategies they’re implementing to stay ahead of the game.

Don’t miss out on this powerhouse conversation between Brandon and Carrie! Watch the full video to uncover the game-changing strategies shaping the future of sports tourism. #GameChangers #SportsTourismRevolution

🎥 If you’re hungry for more insider insights, check out our YouTube channel!

📞 Ready to elevate your sports event management? Connect with the EventConnect Sales team for a demo today:

🤝 Connect with Carrie on LinkedIn or visit for more information.

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