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Sports ETA and EventConnect Announce The First-Ever Real-Time Dashboard For The Sports Events and Tourism Industry

CINCINNATI (June 1, 2021) – Sports ETA, the trade association for the sports events and tourism industry, and EventConnect, the event platform that aims to evolve how youth and amateur sports events are managed with its no-cost software, announced today a partnership to provide the first-ever live dashboard for the sports events and tourism industry.

Sports ETA’s The Pulse powered by EventConnect provides vital industry insights for destinations and events rights holders alike to reference as they develop business plans. The Pulse dashboard includes year-over-year data: Travel registrations, average night stays in U.S. hotels, average nightly hotel rate, a heat map of the United States where events are held, and the number of events by event type, among other insights.

The dashboard and quarterly reports will be available on beginning June 1.

“The Sports ETA’s The Pulse powered by EventConnect is the only real-time tracker of key metrics for the sports events and tourism industry,” said Al Kidd, President of CEO of Sports ETA. “It is important for our industry to track trends and capitalize on opportunities to make better business decisions, especially during post-pandemic recovery.”

“The live dashboard provides a benchmark for the industry to spot shifts in industry behavior,” said John D’Orsay, CEO of EventConnect. “The data reveals key insights to metrics such as what types of events are being booked and where, how far in advance for bookings, average travel range, and how these metrics compare year-over-year. Partnering with Sports ETA and providing Pulse, EventConnect is one step closer to our mission to lower amateur sports fees by offering our software at no cost and providing transparency for all stakeholders under one data-driven system.”

Additionally, quarterly reports will provide specific trends from the data over a determined three-month period to offer insights as to what the data means and how sports events and tourism industry practitioners can use it for their organization’s advantage.

About Sports ETA:

As the only trade association for the sports events and tourism industry, Sports ETA is the most trusted resource for sports commissions, destination marketing organizations (DMOs), and sports event owners. Sports ETA is committed to the success of more than 850 member organizations and 2,400 sports event professionals. We promise to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members – sports destinations, sports event owners, and suppliers to the industry – and to protect the integrity of the sports events and tourism industry.  For more information, visit

About EventConnect:

EventConnect is the only event management software in the sports tourism industry that connects thousands of rights holders, tournament directors and accommodations on one platform—working with more than 4,000 events, 20,000 hotels in over 800 cities across North America. EventConnect helps sports destinations/organizations reduce time spent on administrative tasks and increases capacity for delivering memorable experiences to all participants. The no-cost, end-to-end platform is customized for each partner’s needs and is seamless for organizers and participants to use, creating efficiency while increasing value. EventConnect has an average savings of 24% on hotel rates versus the leading booking platforms and has an over 99% rate of booking satisfaction and positive experiences. Learn more at

See The Pulse Live Now.

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