Are you in charge of the marketing for your sports tournaments? If so, you know that it can be a challenging task. There are many moving parts and different ways to promote a sports tournament, making it tough to figure out what will work best for you.
Push those worries aside, though! This blog post will give you some actionable ideas for marketing your sports tournament. We will discuss everything from social media to creating partnerships with destinations. By the end of this post, you will know precisely how to market your sports tournament like a pro!
1. Grow an email list
One of the best ways to market your sports tournament is by growing an email list. Email marketing is a great way to reach out to potential participants and promote your event. You can use tools like HubSpot to create beautiful email newsletters and send them out to your list regularly.
Make sure to include links back to your website or registration page in every email so that people can quickly sign up for your event. You can also offer discounts or early bird pricing in your emails to encourage people to register early.
To grow your email list, you can do the following:
- Use platforms like Twitter, Facebook, and Instagram to promote your tournament and drive traffic back to your website or registration page, where they can enter their email.
- Work with other businesses in the community and destinations (more on those later). For example, you can offer a discount to anyone who signs up that can be used for a local attraction, restaurant, etc.
- Add a sharing option on your emails so participants can share emails and newsletters with other prospects.
2. Remarket participants with ads
Another great way to market your sports tournament is by remarketing participants with ads. You can use platforms like Facebook Ads to reach people who have visited your website or registration page but haven’t signed up yet.
The best part? Retargeting makes users 70% more likely to convert!
To set up a remarketing campaign, you’ll need to create a list of potential participants. You can add a tracking pixel to your website or registration page. Once you have the tracking pixel installed, you’ll be able to create a list of people who have visited your site but haven’t registered yet.
Facebook Pixel data example.
With a Facebook Pixel installed, the fun begins! You can create targeted ads and start running your campaigns. Just click “Create Campaign” within Facebook’s ad manager.
Target your ads to people who’ve interacted with your business before by creating a custom audience.
By targeting your ads specifically, you’ll be able to increase the chances that people will click on them and sign up for your event. 👍
3. Sell merchandise and add-ons
Another great way to market your sports tournament is by selling merchandise and add-ons. Who doesn’t love some swag to show off while watching the game? You can use EventConnect to sell custom merchandise for your event effortlessly. This tool is a great way to promote your tournament and generate additional revenue and economic impact in your community.
Select “Add-ons & Merchandise” from “Event Management” on the EventConnect dashboard.
Then, click “Add add-on” and fill out the item’s information like its title, cost, and description. Click “Save” once you’re finished, and you’re good to go. Participants will be able to purchase the add-on during the registration process.
4. Create a tournament website
If you don’t already have a website for your sports tournament, now is the time to create one. Your website should include all the essential details about your event, such as the date, location, and registration information. You can also use your website to sell merchandise and add-ons, as we just covered.
By creating a well-designed website, you’ll be able to increase interest in your event and boost registrations. For example, this is a website for one of EventConnect’s partners, Vaughn Kings.
It has everything participants need to register for tournaments, find game schedules, and look up, teams.
5. Market on social media
Everybody’s on social media. That’s why it’s an excellent channel for promoting your sports tournament. Heck, there are more than 409 million new users every year across social networks!
You can use platforms like Twitter, Facebook, and Instagram to reach potential participants. Use hashtags and post engaging content to get people excited about your event.
For example, check out this post from one of our partners, Snap Soccer.
They use a call to action (“Join us”), an eye-catching photo, and hashtags to promote one of their soccer events. These strategies together help them reach more people and drive traffic to tournaments.
6. Partner with destinations
Consider partnering with destinations if you want to market your sports tournament to a broader audience. You can partner with hotels, resorts, or local attractions. These partnerships are a great way to reach potential participants who might not be aware of your event. They also get customers and awareness. It’s a win-win!
When you’re creating a partnership with a destination, here’s a couple of things to keep in mind:
- Make sure the agreement benefits both parties.
- Map out each other’s roles and responsibilities.
- Communicate regularly.
- Measure economic impact and results.
Following these steps will help you market your tournament and benefit your partners.
7. Use the right registration software
Once you get people to the registration page, it doesn’t mean they’ll sign up. That’s where the right tournament registration software comes into the picture. By using registration software like EventConnect, you’ll be able to increase registrations and ensure a successful event.
Here are some of the benefits of using our registration platform:
- Both teams and individuals can register easily.
- Onboard referees and give them schedules.
- Sell merchandise and add-ons within our custom registration portal.
- Collect insightful data with customized registration surveys and waivers.
- Create coupons and discounts.
- Multi-team and player checkout flexibility.
- Email and text messaging to keep in touch with participants.
Wrapping up sports tournament marketing
Tournament marketing can be overwhelming, but with the ideas we covered, you’ll be well on your way to promoting your event and getting more registrations. Some of the main focus you should have include being active on social media, growing an email list, partnering with destinations, and using the right software/tools.
If you want all of the tools to grow sports tournaments pain-free, schedule a demo with EventConnect’s sports tournament platform today.